Case Study: Afristorical Calendars achieves instant subscriber engagement and digital reach with DeskAlerts

Afristorical Calendars - Customer Case Study

Afristorical Calendars, a UK publisher that highlights historical achievements from an African perspective, had been operating via print only and wanted a more dynamic way to reach a wider audience. They selected DeskAlerts’ desktop delivery solution (branded as AfristoricAlerts) to centralize interaction with web clients and move beyond print.

DeskAlerts implemented a CMS-backed desktop-alert system that sends stylish daily alerts (including images, video and links) to subscribers, letting Afristorical Calendars create, edit and deliver historical messages instantly. DeskAlerts’ solution expanded the publisher’s ability to inform and engage subscribers, supported marketing campaigns and gave the organization greater scope to grow its services.

Afristorical Calendars

Celine Akigwe

Afristorical Calendars