Case Study: City of Racine boosts ridership and rider satisfaction with DesignsTouch's digital branding and website strategy

City of Racine boosts ridership 30% with DesignsTouch

The City of Racine faced a challenge with its local transit system, which suffered from low ridership and a negative public perception due to a lack of proper branding. To address this, the city partnered with vendor DesignsTouch on a comprehensive rebranding and digital strategy initiative to transform the system's image and user experience.

DesignsTouch executed a strategy that included a full rebrand to RYDE Racine and the development of a new, user-centric website featuring real-time updates and interactive maps. This solution led to a 30% increase in ridership and significantly improved public perception, with the website enhancing user satisfaction and fostering greater community engagement and trust in the service.

City of Racine