Case Study: Zoo Knoxville achieves record-breaking attendance and growth with Designsensory

Zoo Knoxville boosts attendance 50% with Designsensory

Zoo Knoxville partnered with Designsensory to enhance its marketing efforts with the goal of driving attendance and supporting its mission to save animals from extinction. The challenge was to create engaging campaigns that would connect people to wildlife and inspire conservation.

Designsensory implemented a full-scale marketing strategy, launching immersive campaigns like Dawn of the Dinosaurs and developing engaging edutainment content such as The Wild Life series. This solution led to record-breaking attendance, with Zoo Knoxville seeing a 50% increase in visitors, rising from 400,000 to over 600,000 annually. Designsensory's work also drove significant digital engagement, including a 169% increase in Meta ad clicks and a 17% boost in ticket sales from their content series.

Zoo Knoxville