Case Study: USA Triathlon simplifies membership and event registration with Designsensory

USA Triathlon boosts user growth 43.4% with Designsensory

USA Triathlon faced a significant challenge with its outdated membership and event registration platform, which created a high-friction experience for users. The system was prone to crashes, had convoluted filters, and over half of test users struggled with password management, actively hindering membership acquisition and retention. To address this, USA Triathlon partnered with Designsensory to modernize the platform.

Designsensory implemented a new unified website and custom mobile application built with their DSxL membership and event management system. The solution featured integrated e-commerce, intelligent search with enhanced filtering, and a personalized experience that saved user data. This streamlined approach resulted in substantial growth for USA Triathlon, including a 43.4% increase in users, a 28.9% growth in clubs, and a 27.4% rise in memberships since 2020.

USA Triathlon