Case Study: Tennessee Tourism creates a standout America 250 activation with Designsensory

Tennessee Tourism launches America 250 activation in 6 weeks with Designsensory

Designsensory partnered with Tennessee Tourism to create an experiential activation for the America 250's Great American State Fair on the National Mall. The challenge was to design and build a highly engaging booth that would capture the state's story and stand out among the many exhibits, all within a tight six-week timeline from concept to installation.

Designsensory designed a multi-layered booth centered around an Opry-style stage with a large LED wall, immersing visitors in Tennessee's culture. The solution, themed "The Original Frontier," effectively showcased the state's history and musical roots. The vendor's work earned the "Best in Show" award and successfully attracted 420,000 total visitors to the activation.

Tennessee Tourism