Case Study: Rock City drives attendance and revenue with Designsensory

Rock City boosts website revenue to $3.5M with Designsensory

Designsensory partnered with Rock City, a beloved destination outside Chattanooga, to help the attraction deepen visitor connections and drive attendance. The challenge was to elevate the brand's online presence and create a seamless user experience, particularly for the 75% of visitors browsing on mobile devices, while still capturing the magic and wonder of the in-person experience.

Designsensory implemented a mobile-first website redesign with dynamic visuals and a new ticketing system. They also produced extensive seasonal campaigns using new photography and video across OTT, billboards, and print. This solution led to a 16% increase in engagement, over $3.5M in website revenue, and a 30% increase in ticket sales for a key period, successfully meeting their goals.

Rock City