Case Study: Regal Cinemas boosts fan engagement and brand growth with Designsensory

Regal Cinemas boosts fan growth by 380K with Designsensory

Designsensory partnered with Regal Cinemas, which needed to authentically connect with moviegoers and distinguish itself from competitors. The challenge was to engage its target audience and build a new generation of loyal fans through original content and immersive experiences, moving beyond an oversaturation of partner-provided social media content.

To address this, Designsensory implemented a comprehensive strategy including immersive social media campaigns, a long-form video series called the Prop Shop, and national influencer activations. The results were significant, achieving over 2.9 billion impressions, 59 million engagements, and a 37% ROI. Designsensory's work also earned multiple ADDY awards, successfully building Regal's next generation of loyal fans.

Regal Cinemas