Case Study: Greater Memphis Chamber elevates Memphis’s economic profile with Designsensory’s Memphis Moves campaign

Greater Memphis Chamber increases new users by 31.5% with Designsensory

The Greater Memphis Chamber needed to elevate its economic development profile to distinguish the city and convert interest into tangible business action. They engaged the vendor Designsensory to develop new branding and an integrated marketing campaign to reposition Memphis as a growing business hub.

Designsensory developed the "Memphis Moves" campaign, creating a refreshed brand narrative and visuals that blended the city's heritage with its innovation. The solution included updated brand guidelines, a new mobile-first website, and the integration of digital innovations like AR/VR. The campaign was highly successful, resulting in a 31.5% increase in new website users, a 16.7% increase in total sessions, and a 40% increase in direct traffic. The work also earned Designsensory and the Chamber a Silver Addy Award.

Greater Memphis Chamber