Case Study: Gatlinburg CVB boosts destination visibility with Designsensory

Gatlinburg CVB drives 537M impressions with Designsensory

The Gatlinburg Convention and Visitors Bureau (CVB) partnered with the marketing agency Designsensory just before the COVID-19 pandemic created immense challenges for the travel industry. Their challenge was to help the popular Tennessee mountain destination not only survive this difficult period but also find a way to continue thriving as a premier location for travelers.

Designsensory implemented a multi-faceted solution, launching the data-driven "The Mountains are Calling" multi-channel campaign and an annual influencer program. These initiatives included optimized TV, print, digital, and social media ads alongside partnerships with influencers to create authentic content. The results for Gatlinburg were exceptional, generating over 537 million total impressions, 23 million YouTube views, and securing its position as the #1 trending destination in America in 2020. Designsensory's work successfully increased digital visibility, user engagement, and key conversions for the CVB.

Gatlinburg CVB