Case Study: Discovery Park of America boosts attendance and year-round visitation with Designsensory

Discovery Park of America drives best-ever attendance with Designsensory

Discovery Park of America, a museum and heritage park, initially engaged Designsensory to address the specific challenge of promoting its holiday experience, Let It Glow. The park needed a full-funnel marketing strategy to drive awareness and ticket sales across the Mid-South region.

Designsensory implemented a solution combining creative storytelling, digital performance media, influencer partnerships, and traditional advertising. This strategic approach was so successful for the initial campaign that it evolved into an ongoing partnership. Designsensory helped reframe the park's overall marketing narrative and implemented a dual-audience campaign, leading to the best attendance for the Let It Glow event to date and enabling the park to expand its reach and better engage both new and returning audiences year-round.

Discovery Park of America