Case Study: Bristol Motor Speedway reverses ticket sales decline with Designsensory

Bristol Motor Speedway reverses years-long ticket decline with Designsensory

Bristol Motor Speedway, an iconic motorsports venue, faced a significant challenge with declining ticket sales as its older fan base disengaged and younger audiences failed to replace them. The vendor Designsensory was enlisted to create a campaign to reignite passion among core fans and attract new ones, with a specific need to resonate with a local audience that comprised 50% of ticket buyers.

Designsensory developed a multi-platform campaign called "This is What You Live For" using audience research to craft compelling messaging and visuals. Their strategic media plan targeted key markets, using digital and social placements for younger audiences and traditional media for long-time fans. As a result, Designsensory successfully reversed the years-long trend of negative ticket sales growth and brought Bristol Motor Speedway back to a stable baseline.

Bristol Motor Speedway