Case Study: Augusta Tourism achieves year-round visitation growth with Designsensory

Augusta Tourism drives 553M+ in visitor spending with Designsensory

Augusta Tourism faced the challenge of establishing itself as a year-round destination beyond its association with The Masters golf tournament. They partnered with Designsensory to build focused tourism initiatives that would grow both new and returning visitors.

Designsensory developed the "Legendary Hospitality" and "Get Off the Green" campaigns, which included geo-targeted media, high-impact digital ads, and video production to highlight Augusta's offerings. This strategy drove significant results, including a $553 million increase in visitor spending, over 88,000 clicks to their website, and 100% hotel occupancy during events.

Augusta Tourism