Case Study: WasteNot Compost builds standout eco-brand recognition with DesignScout

WasteNot Compost becomes Chicago’s #1 compost collection service with DesignScout

WasteNot Compost, an all-electric urban composting service in Chicago, approached DesignScout for a new brand identity. The company, which started with a bike and a trailer, needed branding that reflected its values and future success as it grew from its humble origins.

DesignScout developed a comprehensive identity system for WasteNot Compost, which included a logo, vehicle wraps for their electric vans, and promotional materials. The solution, featuring a logo inspired by bicycle head badges and bold van wraps that illustrate the composting process, led to instant brand recognition. As a result, WasteNot grew to become Chicago's leading compost collection provider and the number one compost collection service in the USA for two consecutive years.

WasteNot Compost