Case Study: Sunny Bowls grows its soup brand with DesignScout

Sunny Bowls opens mid-pandemic and expands with DesignScout

Sunny Bowls, a new fast-casual soup restaurant in Chicago, engaged the vendor DesignScout to create a distinct brand identity. Their primary challenge was to clearly communicate that their core product was soup, inspired by global cuisines, despite having a name that could signify many different bowl-based foods.

DesignScout developed a fresh brand featuring bold colors and playful illustrations to position food as a celebration of culture and a gesture of care. The solution included branding, strategy, illustration, and packaging. As a result, Sunny Bowls opened to rave reviews during the pandemic, expanded its product offerings, and is planning to add new locations. The owner credited DesignScout's spectacular original branding and valuable industry insight as a huge asset to the company's success.

Sunny Bowls