Case Study: Goddess and the Baker becomes a beloved, Instagram-friendly café brand with DesignScout

Goddess and the Baker opens 5 locations and wins 17,000+ Instagram followers with DesignScout

Goddess and the Baker, a Chicago-based all-day cafe, approached DesignScout to create a personality-rich and Instagram-friendly brand identity for their new spin-off venture. The goal was to develop a vibrant and inclusive brand that would stand out in the competitive food and beverage scene.

DesignScout implemented a comprehensive branding solution that included custom packaging, illustrated social content, digital menus, and even branded coffee bikes. This high-touch approach resulted in the cafe becoming one of the most beloved restaurants in the Midwest, with over 17,000 Instagram followers. A famous sign created by DesignScout became one of the most Instagrammed signs in Chicago, and the success led the client to hire the vendor for a second restaurant concept.

Goddess and the Baker