Case Study: D.H. Lescombes Winery elevates Soleil Mimosa packaging with DesignScout

D.H. Lescombes Winery wins Gold Medal and boosts Soleil Mimosa sales with DesignScout

D.H. Lescombes Winery, a winery with 30 years of experience producing a bottled mimosa made with real juice, engaged the vendor DesignScout to refresh its branding and packaging for its Soleil Mimosa product. The goal was to elevate the flagship product in the competitive ready-to-drink cocktail market without sacrificing its existing brand equity.

DesignScout's VINT studio created new, bright, and bold packaging designed to stand out on the shelf. The solution successfully elevated the brand, resulting in the packaging being featured on The Dieline and winning multiple awards. The customer's National Sales Director reported that the new package has been met with positive consumer feedback and that its launch has contributed to growing sales.

D.H. Lescombes Winery