Case Study: Cooper's Hawk Winery & Restaurants grows its brand and wine club with DesignScout

Cooper's Hawk quadruples locations and grows wine club 4x with DesignScout

Cooper's Hawk Winery & Restaurants, a national restaurant chain and wine club, engaged DesignScout to help unify and elevate their quickly growing brand. The initial project involved designing packaging for their gourmet food line, which sparked a long-term partnership to hone the brand's overall voice and visual experience.

DesignScout provided a comprehensive solution including wine label design, art direction, packaging, and marketing collateral. This partnership was instrumental in the brand's success, resulting in Cooper's Hawk quadrupling its number of locations and growing its wine club to over 700,000 members, making it the world's largest. The packaging designs alone garnered more than 40 awards.

Cooper's Hawk Winery & Restaurants