Case Study: Career Highways builds a clearer, more modern brand with DesignScout

Career Highways launches a modern, user-friendly brand with DesignScout

Career Highways, an AI-powered career development platform, faced the challenge of having an outdated brand and website that failed to resonate with its key audiences of learners and employers. They partnered with the vendor DesignScout for a comprehensive branding and web design solution to develop a more modern and user-friendly identity.

DesignScout created a new flexible brand system and visual identity for Career Highways, adding a professional-yet-friendly flair to the user experience. The solution included a smart style guide and clear messaging, providing the tools for consistent communication. As a result, Career Highways successfully launched its upgraded look to its entire network, with the CEO noting that the new brand now accurately reflects the company and has made a real difference.

Career Highways