Case Study: The Crichton Group achieves a fresh, user-friendly website with DesignRussia

The Crichton Group launches a fresh, user-friendly website in 6 months with DesignRussia

The Crichton Group, Middle Tennessee’s largest independent insurance agency, had an outdated and conservative website that failed to reflect its positive company culture. They engaged the vendor DesignRussia for a corporate website redesign project to create a new site that would present them as professional, tech-savvy, and open to new opportunities.

DesignRussia executed a complete redesign, focusing on UI design and front-end development using technologies including HTML5, CSS3, JavaScript, and WordPress. The new site features a fresh, user-friendly design that highlights the company's identity and is fully responsive. The partnership was a huge success, resulting in a new website that completely changed the company's digital image and went live in October 2016.

The Crichton Group