Case Study: Nicolas Breedlove and His Family E-commerce Enterprise achieves long-term e-commerce growth with DesignRussia

Nicolas Breedlove and His Family E-commerce Enterprise keeps 2 stores and a 192-page catalog growing with DesignRussia

The customer, Nicolas Breedlove and his family e-commerce enterprise, which sells high-end, customizable playground equipment online, required long-term development and maintenance for its portfolio of websites. The challenge involved managing complex product customizations, implementing functional upgrades, and ensuring the sites evolved with web technologies and e-commerce trends. They engaged the vendor, DesignRussia, for ongoing web and graphic design services, utilizing e-commerce platforms like Magento.

DesignRussia provided a sustained partnership, beginning in 2011, which included designing multiple stores, creating annual printed catalogs, developing mobile versions, and implementing specialized features like dealer selection maps. The solution focused on minimalist design to highlight products and careful SEO-minded reworks. The results, as noted by the client, included accurate time assessments, strict deadline compliance, and trusted advice for achieving business objectives. DesignRussia helped the client develop their online business efficiently, leading to two well-performing stores and a blog, each with original style and proven marketing tools.