Case Study: In Job strengthens its Russian brand presence with DesignRussia

In Job launches Russian web presence in less than a week with DesignRussia

In Job, an international recruitment company, sought to increase its brand recognition and effectiveness in the Russian market. Their challenge was a conventional local footprint with non-compelling website texts and no presence on Russian social networks like VKontakte. To address this, they engaged the vendor DesignRussia for strategic website development and graphic design services.

DesignRussia developed a comprehensive strategy that included a competitive market analysis, the creation of new 'selling' texts for the Russian website, and daily management of a new VKontakte community. They published monthly interviews with In Job representatives and created Russian-language content for LinkedIn. As a result, the In Job brand gained a reputation as a top professional and multicultural organization, and its website received a perfectly adapted Russian version. DesignRussia also created the VKontakte community and published the planned interviews before the contract concluded.

In Job