Case Study: American Museum of Natural History achieves a stylish, consistent Urban Advantage brand identity with DesignRussia

American Museum of Natural History refreshes Urban Advantage branding with DesignRussia in 4 logo concepts

The American Museum of Natural History engaged DesignRussia to address inconsistencies within the branding for its Urban Advantage partnership program. The existing brand identity lacked elegance and neatness across its various materials, presenting a challenge for the program that serves teachers, students, and families.

DesignRussia executed a careful logo redesign and developed a comprehensive brand guideline to unify the program's identity. The solution included updating all printing materials and creating new business card designs. As a result, DesignRussia delivered a distinct, legible logo and a clear, easy-to-follow guideline that successfully revealed the Urban Advantage program's stylish corporate personality.

American Museum of Natural History