Case Study: Regen Orthopedics builds a healing-focused brand identity with designRoom

Regen Orthopedics launches with designRoom in 2014

Regen Orthopedics, a medical practice founded by Dr. Reuben Gobezie, faced the challenge of launching innovative non-surgical treatments that use a patient's own cells for healing. The practice needed a brand identity from designRoom that would make these complex procedures seem approachable and appeal to active patients desperate for solutions.

designRoom developed a comprehensive brand strategy and identity centered on the theme of regeneration. This included the name Regen Orthopedics, a direct tagline, a custom logo, and a calming color palette, all expressed across web and marketing materials. The solution successfully created a compelling and engaging brand that united internal leadership and intrigued the target audience when the practice opened in 2014.

Regen Orthopedics