Case Study: LESC strengthens brand awareness and identity with designRoom

LESC strengthens brand awareness internally and externally with designRoom

LESC, a non-profit behavioral health organization, faced a significant challenge with low brand awareness both internally and externally after the COVID-19 pandemic. Without an internal marketing team, they struggled to communicate their full range of services and measure their brand equity. The vendor, designRoom, was engaged to help LESC reclaim its identity through a branding initiative.

designRoom's solution was a comprehensive rebrand centered on the core values of Love, Energy, Safety, and Compassion, which led to a new tagline, "Resilient Recovery." The vendor implemented a new logo, brand guidelines, website, and newsletter. The impact was a revitalized and sustainable brand that improved internal alignment and grew external awareness through new marketing materials, as confirmed by LESC's CEO.

LESC