Case Study: Driverge Vehicle Innovations achieves a refreshed brand identity with designRoom

Driverge Vehicle Innovations launches a new brand in 2019 with designRoom

Driverge Vehicle Innovations, formerly known as TransitWorks, faced a critical challenge when legal pressure from Ford over the 'Transit' name forced an urgent company rebrand. They engaged the vendor designRoom to manage this comprehensive rebranding effort, which included renaming the company and developing new branding assets under a very tight timeline.

designRoom delivered a complete solution by renaming the company Driverge, a blend of 'drive' and 'merge', and creating a new logo and a flexible tagline, "Ideas Made to Move." The rebrand was fully embraced by the entire Driverge organization in 2019, successfully allowing them to own their new narrative and breathe new life into the company from the top down.

Driverge Vehicle Innovations