Case Study: Cogency Integrated Healthcare achieves a cohesive behavioral health brand with designRoom

Cogency Integrated Healthcare unifies 26 organizations with designRoom

LESC Behavioral Health Care Collaborative, a group of 26 behavioral health organizations, faced the challenge of creating a new professional brand and identity after becoming a certified Independent Practice Association. They engaged the vendor designRoom for professional behavioral healthcare branding to unify the many distinct agencies under a single, cohesive brand that represented their collective scale and values.

designRoom developed the new name Cogency Integrated Healthcare, supported by the tagline "Caring. Coordinated. Committed," and created a full identity system including a logo, stationery, and a new website. The solution successfully provided a professional, elevated brand that was embraced by all 26 member organizations, helping to improve marketing, communication, and investment in the collaborative.

Cogency Integrated Healthcare