Case Study: Allendale strengthens behavioral health branding with designRoom

Allendale refreshes behavioral health branding after 125 years with designRoom

Allendale, a youth behavioral health treatment organization with over 125 years of history, faced the challenge of an outdated brand that no longer reflected its growth and evolution. Their goal was to transition from being a "best-kept secret" to a community staple by creating a unifying identity for both external and internal audiences. The vendor, designRoom, was engaged to provide branding services to address this challenge.

designRoom developed a comprehensive rebranding solution, which included a new logo, the conversational tagline "Hope and healing start here," and full brand guidelines. The updated visual identity was designed to be more youthful, professional, and vibrant, incorporating symbolic elements representing Allendale's legacy and mission. The rebrand launched in early 2022 and successfully aligned the organization's external perception with its internal culture. This refresh positioned Allendale as a subject matter expert, helped attract the right talent, and invigorated staff, setting the organization up for continued future growth.

Allendale