Case Study: BEL Group achieves standout shelf impact with DesignRepublic's Maredsous Fresh branding and packaging

BEL Group boosts Maredsous Fresh shelf impact with DesignRepublic in a tightly constrained packaging format

The BEL Group approached DesignRepublic to support the launch of its new Maredsous Fresh cheese range. The challenge was to create maximum shelf impact for the product within the highly competitive fresh-cheese segment, despite extremely tight visual constraints on the packaging and the need to respect the heritage of the iconic Maredsous abbey brand.

DesignRepublic's solution involved a strategic design approach focused on enhancing brand visibility, maximizing impact on a small format, and respecting the brand's heritage. This included refining the logo for better shelf presence, introducing a bold red brand block, and developing appetite-appealing product imagery. The result was a modern range that significantly enhanced shelf standout, strengthened the Maredsous identity, and delivered fresh appetite appeal, making it a strong addition to the BEL portfolio.

BEL Group