Case Study: The Academy Clinic achieves a modern rebrand and relaunched website with Designmc

The Academy Clinic rebrands and relaunches with Designmc, reaching the UK’s largest cosmetic medical school network

The Academy Clinic, part of the UK's largest Cosmetic Medical School, faced the challenge of needing a rebrand to align with market expectations and attract both customers and medical professionals in an increasingly online world. Their core stipulation was to maintain a visual link with their parent company, Harley Academy, while evolving to become more chic and modern. They hired the vendor Designmc for branding, brand identity, and website services.

Designmc developed a comprehensive new brand identity, including a logo, color palette, and a unique graphic language inspired by clinician marks. They also created a suite of icons and produced a brand guidelines document to ensure consistency. Furthermore, Designmc redeveloped the clinic's website to provide clear and engaging user journeys with a medical-led tone. The client was highly impressed, stating the work was delivered to an exceptional standard and that the level of communication throughout was very impressive.

The Academy Clinic