Case Study: Equipal achieves a refreshed brand identity and launch with Designmc

Equipal launches a new brand identity and short animation with Designmc in 2 weeks

Equipal, formerly known as Equipment Connect, is a long-standing client of Designmc. The equipment finance company faced a shifting market with rising competition and needed to evolve its brand to better communicate its unique value proposition and modern digital platform.

Designmc developed a comprehensive new brand identity for Equipal, which included a new name, logo, and a symbol representing their three-sided marketplace. The solution culminated in a short animation to launch the rebrand. The new brand successfully reestablished Equipal as a market leader with a cohesive voice reflective of its business values and vision.

Equipal