Case Study: Edelweiss achieves a refreshed brand identity with Designmc

Edelweiss refreshes its brand after 40 years with Designmc

The customer, Edelweiss, a team of artisans specializing in custom piano making for over forty years, faced the challenge of evolving their brand identity to be more cohesive and modern while preserving its authentic heritage and craftsmanship. They engaged the vendor, Designmc, for branding services to address this need.

Designmc developed a new brand symbol that artfully combined the imagery of the alpine Edelweiss flower with the structure of piano strings, creating a more dynamic and memorable identity. This solution provided a flexible visual system, supported by new brand guidelines to ensure consistent future use. The rebrand successfully elevated Edelweiss's market position by making its identity more distinct.

Edelweiss