Case Study: Bircroft Private modernises its brand with Designmc

Bircroft Private modernizes its brand in a new decade with Designmc

Bircroft Private, an established property and real estate finance firm, required a brand modernization to remain competitive in the modern market. The challenge for vendor Designmc was to reposition the brand while preserving its established stature and high-end appeal to its high net worth clientele.

Designmc developed a new brand identity inspired by the strategic game of chess, using the knight piece as a symbol for the firm's unique attributes. The solution featured a simplistic, dynamic logo and a traditional yet contemporary color palette to ensure the branding was both progressive and versatile. The rebrand by Designmc successfully repositioned Bircroft Private as a forward-facing business, future-proofing it for continued success while retaining its heritage and established market stature.

Bircroft Private