Case Study: Red’s True BBQ creates a bold new Newcastle dining experience with DesignLSM

Red’s True BBQ launches an 8th site in Newcastle with DesignLSM

DesignLSM was approached by Red's True BBQ, a leading smokehouse brand, to design the interior for their new 240-cover restaurant in Newcastle's Intu Eldon Square. The challenge was to create a space that reflected the founders' passion for authentic Southern American barbeque and provided a unique dining experience.

The solution implemented by DesignLSM included large wall graphics, intimate 'confessional' areas, and specific design features like bespoke bike chain chandeliers and reclaimed shipping containers. This created a raw, masculine aesthetic that immerses diners in the atmosphere of rustic Southern American shacks. The project was successful, resulting in the restaurant being shortlisted for 'Best Designed Multiple' at the Casual Dining Awards 2017.

Red’s True BBQ