Case Study: Chourangi brings Calcutta heritage to London with DesignLSM branding and interior design

Chourangi brings Calcutta to London with DesignLSM at Oxford Circus

The customer, Chourangi, a new London restaurant from renowned chefs including Anjan Chatterjee, sought to launch a concept that brought the culinary traditions and spirit of Calcutta to the UK capital. DesignLSM was engaged to provide a comprehensive branding and interior design service to establish this new venture.

DesignLSM successfully curated the restaurant's name, branding, and interior concept, creating a compelling narrative drawn from its Indian heritage with a modern twist. The design solution transported guests to India through a neutral palette accented with green leather, bespoke furniture, and authentic photographic artwork, exuding style and comfort. The vendor, DesignLSM, delivered a space that immerses diners in the flavors and culture of Calcutta despite its central London location.

Chourangi