Case Study: HenParty.ie achieves improved performance and SEO with DesignKarma

HenParty.ie boosts every metric after relaunch with DesignKarma

The customer, HenParty.ie, a hen party activity provider founded by Dragon's Den winner Kate Hyde, faced an aging website built on Craft 3 that required maintenance and significant technical SEO improvements. They engaged the vendor, DesignKarma, for web design, Craft CMS support, and SEO repair.

DesignKarma began with a full audit and discovery phase before redesigning the content management and user experience. They worked closely with an SEO consultant to deliver a more secure and usable website. Post-launch in November 2025, the client saw an uplift in every key metric after the Christmas period, leading to a successful outcome and a follow-up project.

HenParty.ie