Case Study: MetLife achieves UK brand localisation success with Designate

MetLife becomes a best-in-class UK brand example with Designate

Designate worked with MetLife, a global insurance leader seeking to strengthen its brand presence in the UK market. The challenge was to adapt MetLife's existing global strategy to better resonate with a British audience while demonstrating the brand's 'making it matter here and now' approach.

The solution from Designate was a new creative strategy and a distinct visual identity for MetLife UK, anchored by the through-line 'For Every Moment There's MetLife'. This localized approach successfully gave the UK operation its own identity within the global group. The results were highly successful, with the UK brand localization being recognized as a best-in-class example for other regions to emulate.

MetLife