Case Study: Metallic Products drives growth with Design At Work's manufacturer marketing

Metallic Products refreshes branding after 3-5 years with Design At Work

Metallic Products, a family-owned industry leader in metal building ventilation, engaged their longtime creative agency, Design At Work, for a manufacturer marketing initiative. The challenge was to modernize their existing brand identity to keep it fresh after its three- to five-year lifespan, ensuring the company continued to thrive and generate business.

Design At Work implemented a comprehensive solution that elevated the brand by combining visual elements from the existing identity with impactful headlines and an updated design strategy. This modernized look was applied across all marketing materials, including the website, sales collateral, and trade show banners. The vendor's strategy successfully positioned Metallic Products as the industry leader, generating new leads and driving measurable business growth for the client.

Metallic Products