Case Study: Curry Up Now refreshes its brand and packaging with Design Womb

Curry Up Now grows to 50+ franchise locations with Design Womb

Curry Up Now, a fast-growing Indian quick-serve restaurant, experienced rapid expansion and moved into nationwide franchising. This growth created a need to refresh and further commercialize their existing brand identity to support their future success. They partnered with the vendor Design Womb for this rebranding project, which included services like brand identity system, logo design, and food packaging design.

Design Womb implemented a comprehensive design refresh, delivering tighter brand guidelines with a bold, curry-inspired color palette and playful twists on traditional Indian patterns. They crafted a complete system of food packaging and branded iconography. As a result, Curry Up Now became the largest and fastest-growing Indian fast casual franchise in North America, with over 50 locations in 13 states. The founders credit Design Womb with helping them achieve this status and for ensuring their brand consistency throughout their expansion.

Curry Up Now