Case Study: California Olive Ranch boosts market share with Design Womb's brand redesign and packaging

California Olive Ranch boosts market share over 20% with Design Womb

California Olive Ranch, a leading domestic producer of extra virgin olive oil, faced the challenge of having an outdated brand identity that no longer reflected the evolution of its award-winning craft oils. The company engaged the vendor, Design Womb, for a comprehensive brand redesign, which included refreshing the brand's identity and packaging design, as well as developing and defining its voice.

Design Womb created a fresh, modern identity rooted in Californian inspiration, which included a redesigned rancher logo, an updated color palette, and premium embellishments to differentiate product varietals. The solution successfully avoided confusion with loyal customers while establishing a clear product hierarchy. As a result of the new packaging launched by Design Womb, California Olive Ranch's market share increased by over 20% within the first six months and the product line expanded to over 20,000 stores nationwide. This measurable impact earned them a Nielsen Impact Design Award in 2017.

California Olive Ranch