Design Thumbprint
2 Case Studies
A Design Thumbprint Case Study
Design Thumbprint partnered with Dallas Golf Company, an independent golf equipment retailer, to overcome the challenge of growing its revenue and net profitability by 5% in a highly competitive, brand-dominated market. The client needed to achieve this growth without resorting to discounting, which would undermine profitability, and had to navigate the intense seasonality of the golf industry.
The solution implemented by Design Thumbprint involved an integrated program combining email marketing, organic social media, SEO, and Google paid ads. This strategy focused on owning their earned audience through email, building organic reach on social media, and running all channels as a single, cohesive effort. As a result, Dallas Golf Company saw a 40.7% year-over-year increase in gross revenue, adding $938,810 in revenue and surpassing its growth target by eight times, all while increasing its average order value by 7.4%.