Case Study: Upvest achieves a distinctive investment brand and website with Design by Structure

Upvest builds one API for any investment experience with Design by Structure

Upvest, an investment API platform in the fintech sector, needed to elevate its brand with a new and distinctive corporate identity to stand out in a highly competitive market. The challenge was to reflect its unique, disruptive positioning of democratizing investing with a single API for both traditional securities and crypto. Design by Structure was engaged to develop a new strategic positioning and visual brand system.

Design by Structure developed the ownable proposition "One API. Any investment experience," which was translated into a compelling visual identity. The solution included a brand system featuring a transparent circle as a core graphic metaphor, a distinct color palette, and a suite of icons. This new identity, applied across collateral and a new website, provided Upvest with a clear and differentiated brand to support its ambitions of becoming the technological backbone for European investment services.

Upvest