Case Study: Upp.ai boosts Google Shopping ROI with Design by Structure

Upp.ai automates 7 billion daily analyses with Design by Structure

Upp.ai, an AI-powered retail intelligence platform for retail advertising, faced the challenge of differentiating itself in a highly competitive space against digital agencies managing paid marketing campaigns. Their goal was to bring their platform to life and highlight its unique ability to address the problem that 40% of Google Shopping ad spend generates no revenue. The vendor, Design by Structure, was tasked with creating a brand strategy and identity to position Upp.ai's operational precision and scalability as unrivalled.

Design by Structure developed a creative concept centered on dynamic plinths that visually represent how Upp.ai's algorithm works across a retailer's inventory, elevating products based on data points like weather and availability. These plinths were integrated into the overall brand system as both 3D and 2D patterns. The solution successfully communicated the platform's AI-driven, data-centric approach to automating advertising decisions and driving profitable sales for eCommerce retailers.

Upp.ai