Case Study: Tenzo achieves standout restaurant performance branding with Design by Structure

Tenzo launches a new restaurant performance category with Design by Structure

The customer, Tenzo, is a restaurant analytics and sales forecasting platform. Their challenge was to differentiate themselves in a competitive market and better communicate how their product improves restaurant performance. They engaged the vendor, Design by Structure, for a comprehensive rebranding and strategy project to define a new product category and drive new audience appeal.

Design by Structure defined a new category called "Restaurant PerformanceOps" for Tenzo and created a new brand identity, including a vibrant visual system and a set of playful brand ambassadors called "Sprites." They also designed and developed a new customer-focused website with clear messaging and case studies. The result was a refined brand that clearly communicates Tenzo's value proposition, with the client's senior marketing manager stating they "couldn't be happier with the final result."

Tenzo