Case Study: Shojin achieves a stronger next-level brand for fractional property investment with Design by Structure

Shojin scales fractional real estate investing with Design by Structure

Shojin, a fractional property investment platform, faced the challenge of differentiating itself in a crowded fintech sector to attract investors seeking higher returns. The branding agency Design by Structure was engaged to reposition the Shojin brand and align it with its target audience.

Design by Structure developed a new brand strategy focused on Shojin's unique co-investing model, coining the value proposition "Shared opportunities, exceptional outcomes." The creative solution, encapsulated by the "Next Level Investing" concept, was expressed through elevated typography and a cloud-inspired visual identity to signify a superior market position. While specific metrics are not provided, the rebrand was designed to clearly communicate Shojin's differentiation and higher-return model to its audience.

Shojin