Case Study: Shaw & Co achieves a more human, differentiated brand with Design by Structure

Shaw & Co sharpens its brand with Design by Structure to turn big ambitions into greater outcomes

The customer, Shaw & Co, a corporate finance advisory firm, wanted to demystify and democratize its industry. They engaged the vendor, Design by Structure, to re-articulate their value proposition and competitive positioning to support ambitious growth, moving away from a market perceived as impenetrable and impersonal.

Design by Structure developed a comprehensive brand strategy and visual identity to convey a human approach. The solution included a new brand system with a disruptive green color palette, bold typography for "big ambition," and handwritten elements for warmth, all supported by clear, jargon-free messaging focused on client success stories. The new brand work effectively communicated both the functional and emotional sides of the business, positioning Shaw & Co as a distinct and disruptive player in its market.

Shaw & Co