Case Study: RED Global ignites growth with Design by Structure

RED Global rebrands with Design by Structure to support growth across 70+ countries

RED Global, a leading global SAP and tech recruitment company, faced the challenge of having outgrown its name and brand identity as its service offerings expanded beyond pure recruitment into strategic project advice. To ignite its next wave of growth, the company engaged the vendor Design by Structure for services in research & insight, positioning, strategy, and a new brand identity.

Design by Structure conducted a deep dive into the business, which led to a new "Completely Committed" proposition and a new name, RED Global. The solution included a completely committed brand identity led by the color red. The rebrand provided clients and candidates with a more authentic and engaging experience, fully supporting the company's new positioning and growth strategy.

RED Global