Case Study: Raise achieves a stronger brand and clearer proposition with Design by Structure

Raise rebrands with Design by Structure as UK employment hits 75.6%

Raise, a fintech operating in the recruitment sector, faced the challenge of evolving its established business (formerly 1PS) with a disruptive new brand and proposition without alienating its existing customer base. The vendor, Design by Structure, was engaged to handle research, naming, positioning, and the full brand system.

Design by Structure developed the new name 'Raise' and the proposition 'achieve more with Raise', supported by an energetic and vibrant brand identity. The solution included a friendly logo, a vibrant color palette, and celebratory confetti imagery, all designed to differentiate Raise in its market and communicate its positive impact. The vendor successfully delivered a comprehensive rebrand that positioned the company for future growth.

Raise