Case Study: Qover launches a pioneering embedded insurance brand with Design by Structure

Qover launches a pioneering new insurance category with Design by Structure in 14 months

Qover, an insurtech pioneer, faced the challenge of launching a new category called embedded insurance orchestration. They needed a standout brand and website to clearly communicate this complex product and solve the consumer disconnect in the insurance market. They approached the vendor, Design by Structure, for a rebranding and website design project.

Design by Structure modernized the Qover brand with a simple typographic logo and a calm, cool color palette to stand out in the industry. They designed an intuitive website that uses a block technique to visually demonstrate how the technology works, making it easy for potential clients to understand. The new brand system and website successfully set the standard for the new category, with the CEO praising the vendor for delivering an innovative and captivating solution.

Qover