Case Study: Planet Mark empowers sustainability action with Design by Structure

Planet Mark refreshes its brand identity with Design by Structure

Planet Mark, a sustainability certification business, sought to stand out in a crowded market and reach a new audience. They engaged the branding agency Design by Structure to redesign their brand identity and develop a more powerful story to ignite a sustainability movement.

Design by Structure conducted research that revealed people want to make a difference but lack the tools. This informed a new brand proposition, "Empowering change for a brighter future." The agency created a new visual identity, dropping "The" from the name for international appeal, to position Planet Mark as a champion of change equipped to support its members.

Planet Mark