Case Study: OnPath Energy builds a trusted new renewable brand with Design by Structure

OnPath Energy launches a new brand and website with Design by Structure

OnPath Energy, a renewable energy developer, faced the challenge of rebranding following its acquisition while protecting its established reputation and community-focused values. The company enlisted the branding agency Design by Structure to manage a comprehensive rebrand, which included renaming, developing a new brand strategy, and creating a visual identity.

Design by Structure developed the new name 'OnPath' and a brand positioning centered on 'togetherness'. The agency created a fresh visual identity that moved away from sector clichés to focus on warmer tones and people-centric imagery, alongside an intuitive new website. The solution successfully repositioned the company for new growth opportunities, with the client praising the agency's consultation skills and commercial acumen.

OnPath Energy